Case Study · March 2021 – November 2022
Turning a Web Series into
a National Movement
7 million media impressions in one month — then transforming a web series into a fully registered nonprofit with a mission built to last.
The Work
The PR campaign proved the audience existed.
The nonprofit gave them somewhere to belong.
A show with a mission bigger than itself
STEM Queens was a web series celebrating Black women in STEM — but its founders had a vision that went well beyond content. The challenge was to generate enough media momentum to prove the audience existed, then use that proof to fuel a larger organizational transformation.
Grassroots first. Infrastructure second.
A targeted grassroots PR campaign generated 7M+ impressions in the first month and secured placements in six national outlets within four weeks. That media proof became the foundation for the next phase: transforming STEM Queens from a web series into a fully registered nonprofit with a complete rebrand.
Work Delivered
From press campaign
to nonprofit transformation
As Seen In
National coverage in four weeks
"The mission was always bigger than the show. The PR campaign proved the audience existed — the nonprofit gave them somewhere to belong."
Impact