Case Study · August – October 2023
A Last-Minute
Triumph at TIFF
Two weeks. Ten studios. One distribution offer secured — for an African impact film at the world's largest public film festival. Made possible by combining personal industry knowledge, filmmaker relationships, and AI-assisted research.
The Work
In film distribution,
who you reach matters more than how many.
Two weeks to TIFF. No outreach in motion.
The Doka Film Team arrived at the engagement with their film screening at TIFF in two weeks and no distribution campaign underway. For an African impact feature film, finding the right buyers requires knowing which studios are genuinely invested — and how to reach them at the world's most competitive festival window.
Research first. Then precision outreach.
Personal industry knowledge of the African film ecosystem was combined with filmmaker relationships and AI-assisted deep research — compressing what typically takes several days into three. Every outreach letter was then written specifically to that studio's acquisition history, positioning Doka's film as aligned with what each buyer was already looking for.
How It Unfolded
Fourteen days
from brief to offer
"In film distribution, who you reach matters more than how many you reach. Two weeks was enough — because every contact was the right one."
Impact